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A fun and twisted look at persuasive, interaction design patterns If you’re wondering how your mind works, why you’re susceptible to persuasion, and how, as a web or app designer, you can exploit the twisted way everyone else’s brain works, you’ve come to the right place! This fascinating book explores more than sixty persuasive online design patterns and shows you why, happily or unhappily, they succeed. Discover how we’re wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Melds psychology, marketing, and the art of design to explain why we’re susceptible to certain persuasive techniques and designsExplores more than sixty design concepts and shows you how to replicate the same techniques on your own siteGroups chapters by the seven deadly sins?sloth, pride, envy, greed, lust, anger, and gluttony Learn interaction design techniques – and a lot about yourself – with “Evil by Design: Interaction Design to Lead Us into Temptation.”