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Customize your delivery for maximum persuasive power. If you need the best practices and ideas for communicating effectively–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: – Pitch your brilliant idea successfully – Connect with your audience – Establish credibility – Inspire others to realize your vision – Adapt to your listeners’ decision-making styles – Frame goals around common interests – Build consensus and win concessions – Neutralize stressful conversations